Today we present a guest post from Divya Rawat regarding some ideas about keyword research (to submit guest posts, drop a line on the contact page). Keywords are like clues in a treasure hunt. If you work out the clues, the treasure is up for grabs. You mess up and you are lost.
And the web is a jungle. With millions of Internet users searching for relevant information, the pressure on each and every website is tremendous to figure on the top most pages of search engines. The magic wand here is the keyword(s) that the users look for.
Keywords are the words that the Search Engines utilize to search websites so that they come up with the relevant information. Keywords also work as a link within your website. They are like connections to a specific topic/article/discussion etc. The simplest form of linking keywords is done by Wikipedia. You can search a topic within a topic.
Keywords can be generic or specific. An author searching for ‘classics’ will typically type the words ‘List of Classic Novels’. The search engine page will look like this:
Here the key words are: List+Classic+Novel. However if the author searches for a specific author or a novel, within the fiction category, the key words could be: Margaret Mitchell Gone with the Wind, Fiction. Here the search engine treats the search as: Margaret Mitchell + Gone With the Wind + Fiction, and your search will show up as:
So depending upon what the keyword is, the search engine will come up with the search results. While hosting the blog or website, it hence, makes sense to focus on what keywords would you use so that you figure the highest on the SERPs (Search Engine Result Pages).
First and foremost, think like your reader. Who are your readers and what are they looking for? A generic sounding keyword will not suffice your needs if you cater to a niche target audience. You need to figure out the exact keywords the audience would type in.
In order to find out the keywords that figure popularly in your audience’s vocabulary, you can take help of few keyword search tools that are available online, free of cost. You can also use more professional tools if you are hosting a site professionally.
Most popular keyword research tools are:
1) The search based keywords tool hosted by Google provides a list of actual keywords that are being searched.
2) The most popular keyword tool is Google Adword wherein the researcher can get an overview of the keywords that are in usage within a specific category. This tool can be utilized to build your own list of keywords.
3) Google Trends allows you to search latest keywords and make comparisons about the search filters.
4) Dictionary.com and Thesaurus.com are those sites where you not only get the definition but also keywords related to your category with a list of antonyms and synonyms.
5) Delicious allows the researcher to search for keywords that are used in tags for articles.
6) Twitter search is another useful tool to find out what people are talking about. It will provide clues to the latest keywords!
7) Wikipedia cannot be ignored when you want to search. It has the highest listing among the primary keywords on a search engine.
When you are done with zeroing in on your keywords, you can start incorporating them in your website blog/article. For the first page it is better to use the generic kind of keywords, but for the internal links it would be better to go for the specific keywords. The steps could go typically:
1) Use the generic keywords within your niche for the main site. These can figure in the title of the website, or the blog or the tags or category.
2) Now, match these generic keywords to the next level keywords, within your site. And so on and so forth as you go deeper within your pages.
Going by our previous example a site that offers reviews on books, could use keywords like Book Reviews Book Name + Author’s Name -> Publication House/Critic’s Name -> Discussion/Feedback. Insert the keywords within the blog/article naturally for optimally figuring on the search engines.
Divya Rawat finds inspiration in the routine and posts blogs that find relevance to a person’s life! She also works as a content writer for an SEO Company which has been offering content writing services from the past six years.