Usability simply implies how comfortable the user is on your website; how easily he can browse through your content and how easily can he gain the information that he’s looking for.
The website design is almost like a driving force here because if the layout and design appeal, the customer is already half way through being impressed with your site! So here’s a list of few website design aspects that can influence your website usability and user experience:
Be Bright And Bold
It is tried, tested and proven that website layout has to be subtle. Keep a site with a black background and white ink, and your reader is going to be more annoyed than pleased! However, although layout shades should be subtle, your text colors can be bold at times, to emphasize.
For instance, call to action buttons or interlinking keywords to other pages on your site, notifications with updates on products and services – and other such aspects can be bold and bright to catch attention.
Moreover, some amount of color on any site is always appreciated. The plain whites aren’t all that cool anymore! You could also have a brand color if you don’t already have one. Try looking around and close in on one or a few shades!
Innovate With Your Call To Action Strategies
1. Encourage Purchase with Deadlines
Sometimes clients – or to-be clients – are impressed with your products or services. But they simply don’t buy! They postpone to later thinking “we’ll buy later”. DISCOURAGE the “Buy later” syndrome!! Tell them NOW!! They have to buy now – or by such and such date. Deadlines sort of work – perhaps because the human psyche is trained for such a response 😉
2. Encourage Purchase with Freebies
To make that SALE, you could come up with a “FREEbie plan”. If you are a businessman, you know that making a small cut on the profits can’t be that bad. In the long run, you win trust and business!
3. Encourage Purchase with Guarantees
Give them Guarantees! Whatever you can afford! Money Back Guarantees work well. In most cases, claiming a money back situation doesn’t arise if your product is good. In case of damage, certainly, no ones to be blamed. With a good set of guidelines, you could certainly go with guarantees – they help in building trust.
4. Encourage Purchase With A Sense Of “Urgency”
This point goes hand in hand with the above points. There should be a sense of urgency – like an “Act Now” thing – that pushes them to make that purchase, resulting in a conversion. The urgency is a like a driving force to get – it – done. It helps in keeping the “Energy” up and motivates people to get in touch with you!
5. Prominent Call To Action Tabs
Your call to action tabs have to, again, be bright and bold and prominently placed on the website. Various sections of your site could display the buttons. This must certainly be in sync with your website design and layout.
Be Consistent With Your Promises
This point should included content as well as products and services. If your site looks amazingly glamorous – with the best “bold and bright” color blends and the awesome call – to – action strategies, then you OUGHT to live up to the expectations you have created!
Hence, over and above everything else, it’s important for your website to KEEP the promises – Promises are, most certainly, meant to be kept!